Kapferer, Jean noel <br/><br/>
Strategic brand management 

 - 4th 
 - New Delhi  Kogan page  2010 
 - 443 
<br/><br/><label>ISBN: </label>9788175541092 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Strategic brand
<br/><br/><label>Dewey Class. No.: </label>658.802 KAP