TY  - BOOK
AU  - Batra, Rajeev
AU  - Myers, John G Aaker, David A
TI  - Advertising management
SN  - 9788177588507
U1  - 659.1 BAT 
PY  - 2009///
CY  - Delhi
PB  - Pearson Education
KW  - Management Advertising
ER  -