TY  - BOOK
AU  - Kumar Arun 
AU  -  Meenakshi N
TI  - Marketing Management
SN  - 9789325964914
U1  - 658.8 KUM 
PY  - 2013///
CY  - New Delhi
PB  - Vikas Pub.
KW  - Kumar Arun
KW  - Management
KW  - Marketing
ER  -