TY  - BOOK
AU  - Keller Kevin Lane 
AU  -  Parameswaran Ambi M.G,Jacob Isaac
TI  - Strategic Brand Management
SN  - 9789332542204
U1  - 658.802 KEl 
PY  - 2013///
CY  - New Delhi
PB  - Pearson
KW  - Brand
KW  - Jacob Isaac
KW  - Keller Kevin Lane
KW  - Management
KW  - Parameswaran Ambi M.G
KW  - Strategic
ER  -