TY  - BOOK
AU  - Ignatius C Mahimai 
AU  -  Ganasekar I Francis
TI  - Effectiveness of Advertisement
SN  - 9789350562574
U1  - 659.1095 IGN 
PY  - 2013///
CY  - New Delhi
PB  - Discovery Publishing House Pvt. Ltd.
KW  -  ganasekar i francis
KW  -  ignatius c mahimai arul
KW  - advertisement
ER  -