Belch George E  <br/><br/>
Advertising and Promotion An Integrated Marketing Communications Perspective 

 - 12th Edition 
 - Chennai  MCGRAW HILL EDUCATION (INDIA) PRIVATE LIMITED  2022 
 - 709 
<br/><br/><label>ISBN: </label>9789354600807 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>an<br/>communications<br/>integrated<br/>marketing<br/>promotion
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL