TY  - BOOK
AU  - Belch George E 
AU  -  Purani Keyoor,Belch George E,Belch Milhael A
AU  - Belch Milhael A
TI  - Advertising and Promotion An Integrated Marketing Communications Perspective
SN  - 9789354600807
U1  - 659.1 BEL 
PY  - 2022///
CY  - Chennai
PB  - MCGRAW HILL EDUCATION (INDIA) PRIVATE LIMITED
KW  - advertising
KW  - an
KW  - communications
KW  - integrated
KW  - marketing
KW  - promotion
ER  -