TY  - BOOK
AU  - Mothersbaugh David L
AU  - Hawkins Del I, Kleiser Susan Bardi, Mookerjee Amit
TI  - Consumer Behavior Building Marketing Strategy
SN  - 9789355321503
U1  - 658.8342 MOT 
PY  - 2022///
CY  - Chennai
PB  - Mc Graw Hill Education (India) Private Limited
KW  - Business Studies
ER  -