TY  - DATA
AU  - Guinn O
TI  - Advertising Management with Integrated Brand Promotion C D
U1  - 659.1 GUI 
PY  - 2005///
PB  - Cengage Learning India Pvt Ltd.
KW  -  brand
KW  -  guinn o
KW  -  promotion
KW  - management
ER  -