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005 20250812173527.0
008 250812s2023||||xx |||||||||||||| ||und||
020 _a9789353946135
082 _a658.827 KEL
100 _aKeller Kevin Lane
245 0 _aStrategic Brand Management
_bBuilding, Measuring, and Managing Brand Equity
250 _a5th Ed
260 _bPearson India Education Services Pvt. Ltd
_aChennai
_c2023
300 _a631
650 _aambi
650 _abrand
650 _akeller
650 _akevin
650 _alane
650 _am
650 _amanagement
650 _aparameswaaran
650 _aswaminathan
650 _avanitha
650 _astrategic
690 _aBusiness Studies
700 _aParameswaaran Ambi M G
700 _aSwaminathan Vanitha
942 _cBK
999 _c113948
_d113948